2020时尚奢侈品牌50强榜单
《互联网周刊》发布了“2020时尚奢侈品牌top50”。榜单聚焦在中国畅销的奢侈品牌,从这些品牌的理念、渗透度等方面进行综合评价。其中lv以95.21分的总成绩荣获榜单榜首,成为在中国最知名的奢侈品牌,芬迪和古驰位居榜单第二、三名。
《2020时尚奢侈品牌50强榜单》其中LV路易威登、FENDI芬迪、Gucci古驰、百达翡丽、Dior迪奥、Loewe罗意威、Celine思琳、CHANEL香奈儿、VacheronConstantin、Prada普拉达、BottegaVeneta葆蝶家等多家上榜,详细完整榜单信息如下表:
2020时尚奢侈品牌50强榜单
序号 | 品牌名称 | 理念 | 渗透度 | 综合 |
1 | LV路易威登 | 95.78 | 94.64 | 95.21 |
2 | FENDI芬迪 | 95.34 | 93.85 | 94.6 |
3 | Gucci古驰 | 95.9 | 93.06 | 94.48 |
4 | 百达翡丽 | 94.46 | 92.27 | 93.37 |
5 | Dior迪奥 | 93.02 | 91.48 | 92.25 |
6 | Loewe罗意威 | 92.78 | 90.69 | 91.74 |
7 | Celine思琳 | 91.34 | 89.9 | 90.62 |
8 | CHANEL香奈儿 | 91.04 | 89.11 | 90.08 |
9 | VacheronConstantin | 90.28 | 88.32 | 89.3 |
10 | Prada普拉达 | 89.52 | 87.53 | 88.53 |
11 | BottegaVeneta葆蝶家 | 88.76 | 86.74 | 87.75 |
12 | BURBERRY | 87.99 | 85.95 | 86.97 |
13 | Valentino华伦天奴 | 87.24 | 85.16 | 86.2 |
14 | Givenchy纪梵希 | 86.47 | 84.37 | 85.42 |
15 | AudemarsPigeut爱彼 | 85.71 | 83.58 | 84.65 |
16 | HR赫莲娜 | 84.95 | 82.79 | 83.87 |
17 | Jaeger-LeCoultre积家 | 84.19 | 82 | 83.1 |
18 | Tiffany蒂芙尼 | 83.43 | 81.21 | 82.32 |
19 | Blancpain宝珀 | 82.68 | 80.42 | 81.55 |
20 | 帕玛强尼PARMIGIANI | 81.91 | 79.63 | 80.77 |
21 | 朗格A.Lange&Sohne | 81.14 | 78.84 | 79.99 |
22 | 伯爵PIAGET | 80.38 | 78.05 | 79.21 |
23 | 弗兰克·穆勒Franck Muller | 79.62 | 77.26 | 78.44 |
24 | 豪爵Roger Dubuis | 78.86 | 76.47 | 77.66 |
25 | 格拉苏蒂Glashutte | 78.09 | 75.68 | 76.88 |
26 | 萧邦 | 77.34 | 74.89 | 76.11 |
27 | Rolex劳力士 | 76.57 | 74.1 | 75.34 |
28 | 爱马仕 | 75.81 | 73.31 | 74.56 |
29 | VERSACE范思哲 | 75.05 | 72.52 | 73.78 |
30 | Calvin Klein | 74.29 | 71.73 | 73.01 |
31 | 阿玛尼 | 73.53 | 70.94 | 72.23 |
32 | Cartier卡地亚 | 72.77 | 70.15 | 71.46 |
33 | 万宝龙 | 72.01 | 69.36 | 70.68 |
34 | OMEGA | 71.24 | 68.57 | 69.9 |
35 | 梵克雅宝Van Cleef Arpels | 70.49 | 67.78 | 69.13 |
36 | Alexander McQueen | 69.72 | 66.99 | 68.35 |
37 | Ralph Lauren | 68.96 | 66.2 | 67.58 |
38 | Zegna杰尼亚 | 68.2 | 65.41 | 66.8 |
39 | breitling百年灵 | 67.44 | 64.62 | 66.03 |
40 | Panerai沛纳海 | 66.68 | 63.83 | 65.25 |
41 | IWC万国 | 65.91 | 63.04 | 64.47 |
42 | LAMER海蓝之谜 | 64.39 | 61.46 | 62.92 |
43 | Dunhill登喜路 | 63.63 | 60.67 | 62.15 |
44 | 宝玑 | 62.87 | 59.88 | 61.37 |
45 | Sisley | 62.11 | 59.09 | 60.6 |
46 | BVLGARI宝格丽 | 61.35 | 58.3 | 59.83 |
47 | Creed | 60.58 | 57.51 | 59.04 |
48 | Corum昆仑 | 59.83 | 56.72 | 58.27 |
49 | 浪琴 | 59.06 | 55.93 | 57.49 |
50 | Qeelin麒麟 | 58.3 | 55.14 | 56.72 |
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